It worked so well for Microsoft
Sony has a "brand new original programming plan" that they will be bringing to the PlayStation 4. PS4 and PSN users will have "unique" access to TV, film, and music content, tailored to gamers. Great films like Doom the movie and Gamer, starring Gerard Butler, undoubtedly.
Features will include pay-per-view; redbox access on PS3, PS4, and Vita; Video Unlimited with 150,000 movies and TV shows; and Music Unlimited with over 20 million tunes which can be streamed to Android and iOS devices.