The "eye-popping" part of the headline was a most hilarious joke, since that's actually what happens in the video. Oh, how we laughed.
In an age of cover-systems, health regen and endless gimmickry, it's always refreshing to see an unpretentious, simple, good-old fashioned violence festival, and Serious Sam 3: BFE looks like it'll seriously deliver. Just you, some guns, and an endless supply of bastards to kill.
As the tagline says, "No cover. All Man." You don't get classier than that.