While Sengoku Basara is a game that many of our Western readers don't really care about, it's apparently really popular with girls in Japan. While it's weird to think that a hack n' slash game has a huge female fanbase, producer Hiroyuki Kobayashi has it all worked out, and believes he holds the key to girl gamer appeal with his franchise.
"I took similar steps while making Devil May Cry 4 as well," he explains. "The first thing was to take away things girls don’t like, things that are disgusting and violent graphics or events. Also, big, buff, macho guys. There are girls that like that, but most girls like a realistic nice, sweet guy.
"If we made someone like the Hulk, a big overly muscular guy, girls probably won’t be into that. If you take that character and tone him down a bit, make him more of a smart type, that little difference can change the perception of how females receive that character."
And here I just thought it was because all the male characters look like rejects from My Chemical Romance.