While only loosely related to videogames in the vaguest sense, it's too amazing to fully ignore. Sega Toys, a branch of Sega Sammy, is partnering with Neurosky to create thought-controlled toys. Neurosky's technology allows the user's brainwaves to interact with the toys, and Sega wants to help make such a horrifying cyber-nightmare come to life. Neurosky had this to say:
"SEGA TOYS is taking play to the next level, and we at NeuroSky are proud to be a part of this break-through in next generation entertainment. With our ThinkGear™ bio-sensor technology and innovative capacity of SEGA TOYS, our collaboration with SEGA TOYS will empower consumers to intimately interact with or control a toy, using their mind."
Without a trace of sensationalism, I hereby propose that this means the END OF THE WORLD, since an army of thought-controlled immortal plastic supersoldiers will definitely take over Earth as a result of this. At first we shall bow to the whims of a human dictator, but the toys will become self aware, that they might overthrow their fleshy master and the entire world shall be like Toy Story except instead of charming banter between a cowboy and a spaceman, there will just be blood. Lots and lots of blood. And like, some people being sick as well. Blood and sick.
You have been warned.