dark        

Sarif Industries gets 'hacked'

0

Square Enix has been going all out in their recent ad campaign for the upcoming Deus Ex: Human Revolution. Earlier in the summer you could see a lot of these videos on their viral marketing website for the fictional Sarif Industries, but it appears to have been 'hacked' by the 'Purity First' terrorist group, and we apparently missed it... by about three weeks.

I'm really impressed by the dedication that Square Enix has to the marketing of this project, and the eerie parallels to the real world are both disturbing and exciting. In addition to the video series, the Sarif Industries website has been posting links to real cybernetics developments like an artificial hand that can feel, powering cybernetics with the mind, and a bionic eye that could restore vision. The fact that this stuff really exists and these are issues that we may have to deal with in our lifetimes has me more than a little excited to see how Deus Ex: Human Revolution will handle them.

[Thanks Miles!]


You are logged out. Login | Sign up

 
 

 

TwitterRedditEmailFacebook
 
Daniel Starkey
Daniel StarkeyPC Contributor   gamer profile

Some say he never sleeps and eats only gourmet amaretto cupcakes. Others claim he's a hyperactive optimist. To citizens of the Destructoid empire, though, he's Captain Starkey, Intergalactic Game... more + disclosures


 



Also on destructoid: Deus Ex: Human Revolution   (48)   From our database:

  • Deus Ex: Human Revolution likely sneaking to Xbox One's backward compatibility - Brett Makedonski
  • Deus Ex movie won't be a videogame movie - Fraser Brown
  • Eidos admits Deus Ex: Human Revolution bosses were weak - Jim Sterling
  • Extra Life marathon raised $1.1 million for CMN Hospitals - Jason Cabral
  • New trailer for Deus Ex DLC The Missing Link - Dale North
  • Eidos walks us through Deus Ex's 'The Missing Link' - Jordan Devore
  • Deus Ex: Human Revolution DLC, no more outsourcing - Fraser Brown
  • Deus Ex: Human Revolution's boss fights were outsourced - Jim Sterling
  • Deus Ex: Human Revolution adds Star Wars ads (Update) - Jim Sterling
  • More related stories
    Filed under... #Advertising #Deus Ex #Eidos #First-person shooter #Money #PC #Role-Playing Games #Seriously? #Square Enix

    READER COMMENTS LOADING BELOW...


    LET'S KEEP THE COMMUNITY GREAT


    You're not expected to always agree, but do please keep cool and never make it personal. Report harassment, spam, and hate speech to our community team. Also, on the right side of a comment you can flag nasty comments anonymously (we ban users dishing bad karma). For everything else, contact us!



     
     
  •  
     
    spacer