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Sarif Industries gets 'hacked'

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Square Enix has been going all out in their recent ad campaign for the upcoming Deus Ex: Human Revolution. Earlier in the summer you could see a lot of these videos on their viral marketing website for the fictional Sarif Industries, but it appears to have been 'hacked' by the 'Purity First' terrorist group, and we apparently missed it... by about three weeks.

I'm really impressed by the dedication that Square Enix has to the marketing of this project, and the eerie parallels to the real world are both disturbing and exciting. In addition to the video series, the Sarif Industries website has been posting links to real cybernetics developments like an artificial hand that can feel, powering cybernetics with the mind, and a bionic eye that could restore vision. The fact that this stuff really exists and these are issues that we may have to deal with in our lifetimes has me more than a little excited to see how Deus Ex: Human Revolution will handle them.

[Thanks Miles!]


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On Destructoid: Deus Ex: Human Revolution   (48)   From our game database:

  • Deus Ex: Human Revolution likely sneaking to Xbox One's backward compatibility - Brett Makedonski
  • Deus Ex movie won't be a videogame movie - Fraser Brown
  • Eidos admits Deus Ex: Human Revolution bosses were weak - Jim Sterling
  • Extra Life marathon raised $1.1 million for CMN Hospitals - Jason Cabral
  • New trailer for Deus Ex DLC The Missing Link - Dale North
  • Eidos walks us through Deus Ex's 'The Missing Link' - Jordan Devore
  • Deus Ex: Human Revolution DLC, no more outsourcing - Fraser Brown
  • Deus Ex: Human Revolution's boss fights were outsourced - Jim Sterling
  • Deus Ex: Human Revolution adds Star Wars ads (Update) - Jim Sterling
  • More related stories
    #Advertising #Deus Ex #Eidos #First-person shooter #Money #PC #Role-Playing Games #Seriously? #Square Enix
     
     


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