Imagine that! Dress like Johnny Gat
Saints Row IV came, saw, and conquered critics alike as well as the charts, and now you can pick up a free bit of content if you're rolling with the Steam version. For today only on the PC, you can pick up the Gat V Pack for free, which lets you dress up as Johnny Gat and Aisha, in addition to granting you the .50 heavy machine gun and a combat knife launcher.
More micro-DLC is also launching in the form of the Wild West Pack. Both packs are available for $2.99, including Gat V when it reverts to its regular price. If you just picked up Saints Row IV, feel free to peruse some starter tips.