In past weeks, publishers have announced copious amounts of avatar gear in support of their games. T-shirts, hats, pets, props, etc... but nothing truly worth the price tag. This, however, justifies the existence of avatar gear in one fell swoop.
If you are one of those Xbox Live users who have wondered why, exactly, there is gear for your avatar, this is your definitive answer. That said, if you don't buy the full armor when you partake of this, you're doing it wrong. Actually, if I don't see an army of armored avatars by week's end I'll be quite disappointed in all of you.