dark        
spacer

Riot bans key reseller G2A from sponsoring League teams

0

No more G2A branding at LoL events

G2A is fairly infamous among game developers. The site is a third-party key reselling site, which sells game keys users have acquired (through various means), often without the permission of the developer. This means that often no money from the sales goes to the people who made the game.

While most keys on there might be legitimate, there have been many reports of the keys being sold that circumvent regional pricing, or even the keys being acquired through shady means. They’re also well known for sponsoring and having affiliate schemes with a lot of eSports teams and streamers.

It looks like G2A may have poked League of Legends developer Riot a bit too hard, though, as according to DailyDot, they have banned the site from sponsoring any League teams. Their logos are not allowed to appear on any branding for the teams.

G2is fairly infamous among game developers. The site is a third-party key reselling site, which sells game keys users have acquired (through various means), often without the permission of the developer. This means that often no money from the sales go to the people who made the game.

While most keys on there might be legitimate, there have been many reports of the keys being sold that circumvent regional pricing, or even the keys being acquired through shady means. They’re also well known for sponsoring and having affiliate schemes with a lot of eSports teams and streamers.

It looks like G2A may have poked League of Legends developer Riot a bit too hard, though, as according to DailyDot, they have banned the site from sponsoring any League teams. Their logos are not allowed to appear on any branding for the teams.

The banning appears to be due to G2A selling accounts and boosting services, which lets players skip the ranking system to get straight into the higher leagues. That’s been a big enough problem to cause a major stink in pro-level League before, so it makes sense for the ban.

In a post on /r/leagueoflegends, the Developer Relations/3rd Party Ecosystem Manager at Riot J. Eckert, confirmed the ban and claimed it has been in place since the middle of September:

“…we've already formally banned them as a sponsor as of September 18th, and have no plans to reconsider the decision at this time.

This was NOT a decision we made lightly, and came after many weeks of back and fourth conversations with G2A to find a resolution, which we were not able to reach an agreement on. We do not at all enjoy affecting the income of the teams, but the LCS rules include guidelines specifically against this sort of thing. We did however keep teams in the loop during the process in an attempt to avoid any surprises.”

So you’ll no longer be seeing G2A’s logo whizzing about the screen or nestled in a pro-LoL streamer’s videos. I’m sure it will be deeply, deeply missed.

The banning appears to be due to G2A selling accounts and boosting services, which lets players skip the ranking system to get straight into the higher leagues. That’s been a big enough problem to cause a major stink in pro-level League before, so it makes sense we would see a ban.

In a post on /r/leagueoflegends, the Developer Relations/3rd Party Ecosystem Manager at Riot J. Eckert confirmed the ban and claimed it has been in place since the middle of September:

…we've already formally banned them as a sponsor as of September 18th, and have no plans to reconsider the decision at this time.

This was NOT a decision we made lightly, and came after many weeks of back and fourth conversations with G2A to find a resolution, which we were not able to reach an agreement on. We do not at all enjoy affecting the income of the teams, but the LCS rules include guidelines specifically against this sort of thing. We did however keep teams in the loop during the process in an attempt to avoid any surprises.

So you’ll no longer be seeing G2A’s logo whizzing about the screen or nestled in a pro-LoL streamer’s videos. I’m sure it will be deeply, deeply missed.

Riot asks teams to remove G2A logos as it mulls sponsorship ban [DailyDot]


You are logged out. Login | Sign up

 
 

 

TwitterRedditEmailFacebook
 
Joe Parlock
Joe ParlockFormer Hardware Editor   gamer profile

Destructoid's former Hardware Editor. Has a, quite frankly, disturbingly large collection of Monsters Inc. merchandise that nobody ever seems to ask him about. Still, he's mostly harmless. --- ... more + disclosures


 



Also on destructoid: League of Legends   (84)   From our database:

  • Catching up with League of Legends' Kayn, Ornn, and Zoe - Chris Carter
  • League of Legends overhauls their entire cosmetic, leveling, reward, and rune system - Chris Carter
  • League of Legends' Evelynn is getting a rework - Chris Carter
  • League of Legends' Star Guardians mode is amazingly cute and I hope it stays - Chris Carter
  • Footballer Edgar Davids wins lawsuit over League of Legends skin - Chris Moyse
  • League of Legends' Xayah and Rakan are an unconventional duo - Chris Carter
  • Twitch is going to allow you to sort League of Legends streams by skill - Chris Carter
  • Galio's League of Legends rework turns him into a badass - Chris Carter
  • Riot Games wins $10 million in lawsuit against League of Legends cheating service - Chris Carter
  • More related stories
    Filed under... #eSports #League of Legends #PC #Riot Games

    READER COMMENTS LOADING BELOW...


    LET'S KEEP THE COMMUNITY GREAT


    You're not expected to always agree, but do please keep cool and never make it personal. Report harassment, spam, and hate speech to our community team. Also, on the right side of a comment you can flag nasty comments anonymously (we ban users dishing bad karma). For everything else, contact us!



     
     
  •