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Rift developer increases MMO retention through rewards


In-game trinkets increase playtime, says Trion Worlds

Retention rates for subscription based MMOs are a really hard thing to regulate. After all, why do you think so many of them drop their fee to go free-to-play?

Trion Worlds has somehow managed to survive the switch, and is still offering subscriptions. Due to a little imagination on their part, they've managed to increase the daily active user count by 470 percent by offering simple in-game rewards through the website Raptr.

The developer saw results in as little as a few weeks. One of the biggest ways they got people into the game is by offering a free copy of Rift with a one month subscription for reaching an "Experienced" rank playing other RPG games like Torchlight II. There's also an entirely different tiered system once you start playing Rift itself, that will net you free items.

I played Rift off and on for nearly two years now, and it's a great game. I haven't resubscribed in a while because I've moved on to many other MMOs, but every once and a while I enjoy going back and seeing what Trion Worlds has to offer.

Case Study [Raptr]

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Chris CarterReviews Director, Co-EIC // Profile & Disclosures
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Chris (Magnalon) has been enjoying Destructoid avidly since 2008. He finally decided to take the next step, make an account, and start blogging in January of 2009. Now, he's staff! -----------... more


On Destructoid: Rift   (9)   From our game database:

  • Rift is now fully free-to-play this week - Chris Carter
  • Slowly but surely: Rift will become free-to-play in June - Jordan Devore
  • Rift developer increases MMO retention through rewards - Chris Carter
  • Rift celebrates two years with carnival and free weekend - Joshua Derocher
  • Rift Extra Life marathon event to feature corgis - Dale North
  • Trion Worlds shed more light on Rift: Storm Legion - Jason Cabral
  • Trion Worlds announces Gamescom plans - Fraser Brown
  • Get clued up on Rift's Storm Legion - Fraser Brown
  • Trion wants you to come back to Rift for a few days - Fraser Brown
  • More related stories
    #MMO #multiplayer #News #Online #PC #Rift #Role-Playing Games #Trion Worlds


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