It can be easy to forget why we fell in love with PCs in the first place, and Razer, a leading manufacturer of high-end peripherals, wants us to remember. They have launched a website, taken out an ad in the Wall Street Journal, and pledged to reveal something on August 26th that will "bring a new age of openness and innovation" and remind us all why PC gaming is great.
Perhaps I'm just really susceptible to hype, but this caused me to change my Deus Ex: Human Revolution order from an Xbox 360 copy to one for the PC. I really hope Razer has the goods to back up these claims. It'd be nice to see a revival of the most open, personalized platform ever made. Long live the PC.