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Max Payne 3


11-20-2015

Max Payne 3

Rockstar's parent company, Take-Two, has opened up about why it does not annualise the release its biggest titles like Grand Theft Auto, Max Payne, and Red Dead Redemption.

Talking at MKM Partners Investor Day in New York City (via Gamespot), Take-Two's CEO Strauss Zelnick stated that annual releases can "[burn] off your intellectual property" and reduce demand and quality, reducing their capacity to be "massive consumer events".

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