Back in September, we covered Square Enix's collaboration with Nissin in order to add its Cup Noodle product range into the long-anticipated Final Fantasy XV. Not only was Square Enix to feature Cup Noodles as a consumable item in its then-upcoming role-playing game, but the development studio behind the latest instalment in the Final Fantasy series was also hard at work creating a quest that would send Prince Noctis and his friends on a perilous journey to search for the ultimate flavour of instant ramen.
It turns out that these in-game adverts for Cup Noodle didn't make up the entirety of Square Enix and Nissin's partnership. The two companies have managed to save the most ridiculous and terrible -- yet somehow still wonderful -- piece of cross-promotion for an utterly bizarre mashup commercial featuring both products. Behold, Cup Noodle XV:... read more