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And now a severed hand: Dante's Inferno PR gets scary

2009-09-28 09:40:00  ยท  Nick Chester

As you may remember, Electronic Arts sent us a $200 check to test our "greed" as a promotion for Visceral Games' Dante's Inferno. And this is what happens when you cash it: EA then sends you a (fake) severed hand in a wooden box, of course.

The packaged arrived last week while I was in Tokyo, so for about five days the severed hand and its wooden home sat on my desk while my cats batted at it with their paws. The message is clear -- because we cashed the check and did this, we're destined for the Fourth Circle of Hell, Greed. The inside of the box reads: 

Foul Horder, The Fourth Circle of Hell Awaits

A hand that clutches gold cannot reach forth to help his fellow man. You have hoarded the wealth of the world and incurred the debt of greed, and the wages of your sin were paid by the innocent. For the wealth of one shall always come at the suffering of another.

We have to wonder, though -- what would we have gotten had we immediately donated the check to a charity, or simply didn't cash it at all?

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Nick ChesterFormer Editor-in-Chief (2011) // Profile & Disclosures
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#Electronic Arts #PR Nightmare! #PS3 #Visceral Games #Xbox 360


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