I've been to my fair share of events. I've been to open bars, I've been to events with music and, of course, I've been to events with games.
However, I have never been to an event like the guys behind Champions Online, Cryptic Studios, are able to pull off. Sure, it wasn't special because of the weak mojitos and cosmopolitans (renamed "Mindslayer" and other goofy superhero-themed drink names), and it sure wasn't for the silly competition. (Journos could play the PvP of Champions Online in a competition for a Champions-branded snowboard.) It was for one amazing, awesome, and fantastic little band that played that night, Peelander-Z.
Part of the event entailed the absolutely batsh*t band from Japan (via New York) coming out on stage to play music that in no way is related to Champions Online, Cryptic, or the game's publisher, Atari. (Okay, so they did chant “We love Atari,” but that was it). Anyway,with songs like “Mike,” “Ninja High Schoooool,” and “What the Health,” this band puts the stupid insanity in rocking out.