Pikachu, Squishmallows chooses you!
Squishmallows, a brand of adorable plush toys, have cultivated something of a cult following over the past few years. They’ve been able to create the “collect them all” hype of brands like Beanie Babies and Webkinz before them, and they’ve collaborated with brands like Hello Kitty and Disney, to name a few. Now, for this year’s San Diego Comic-Con, Squishmallows has announced their newest collab with Pokémon, and fans couldn’t be more thrilled.
Squishmallows and The Pokémon Company made the announcement official yesterday, and Jazwares (aka the company that owns Squishmallows) global brand manager Aaron Margolin tweeted out a picture revealing that it wasn’t just Pikachu who was getting the Squishmallows treatment, but Gengar too.
Margolin also said that this is “Wave 1” of the collaboration, meaning there will surely be other cuddly Pokémon plushies on the way. My hope for the next round is a Bulbasaur plush, but who am I kidding, I’ll probably buy it no matter what they put out.
It’s not just Pikachu! Here’s Wave 1 of our Pokémon Squishmallows! pic.twitter.com/vIP3BCekQr
— Aaron Margolin (@Aaron_Margolin) July 21, 2022
According to a press release from Jazwares, Pikachu and Gengar won’t be available until later this year in the fall, and there’s no word yet on a price point, although the larger 24-inch Squishmallows can run you $50, which sounds likely for the Pokémon collab considering how popular these plushies are going to be. Who knows though, there’s a chance they’ll release the Pokémon line in smaller versions as well.
Jazwares Senior VP of Brand & Marketing Gerhard Runken had an enthusiastic quote to share about the affair: “Joining forces with Pokémon to bring fans this monumental new offering takes the Squishmallows brand to a completely new level of pop-culture coolness.”
For those who happen to be attending SDCC this weekend, you can see Pikachu and Gengar in person at the Jazwares booth #3513, and make sure to tell the boys that I love them.