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PEGI demands 'misleading' We Dare ads removed

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We Dare has officially become a three-lugged puppy with pneumonia, mercilessly kicked to death by a gang of professional wrestlers. That's the impression I get of the game -- mocked by gamers, abandoned by the publisher, and now criticized by European ratings board PEGI for "misleading" commercials. 

The notorious video, in which a group of adults spank each other, indulge in casual lesbianism, and appear to pressure one woman into sexual escapades against her will, has been deemed unrepresentative of the actual 12-rated product. PEGI has ordered Ubisoft to take it down or face monetary fines. 

The video is currently private on Youtube. At this rate, I think the three-legged puppy needs to have its neck stepped on. 

PEGI Tells Ubisoft to Remove 'Misleading' We Dare Ad [Gamasutra]


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Jim Sterling
Jim SterlingThank God   gamer profile


 



Filed under... #Advertising #Europe #FAIL #PS3 #Ubisoft #Wii

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