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Payday 2 is profitable and it's not even out yet

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Owners of original game now have beta access

Despite the fact that it hasn't even launched yet, Payday 2 is profitable. The cooperative heist game, which is currently playable in beta, hits Steam on Tuesday. "Starbreeze today has once again demonstrated that our strategy to invest in our own brands is correct," said CEO Bo Andersson-Klint in a statement translated by Gamechup.

"We now look forward to royalties that can ensure the company's development of its own IP to come," he continued. "For Payday 2 to generate revenue to the company six days before release is, of course, very unusual for games of this size and strengthens the long-term vision of our strategy." From the sound of it, the success is entirely warranted.

Overkill Software also has a last-minute treat for owners of the original Payday: the sequel's beta should now be in your Steam library and will remain there until launch next week.

Payday 2 becomes profitable before launch, Covered by Pre-orders [Gamechup]




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Jordan DevoreCo-EIC // Profile & Disclosures
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On Destructoid: Payday 2   (48)   From our database:

  • Payday 2 is getting the 'Ultimate' treatment - Peter Glagowski
  • Humble Bundle is offering John Wick: Chapter 2 tickets alongside Payday 2 - Peter Glagowski
  • Starbreeze acquires Payday IP, confirms Payday 3 - Mike Cosimano
  • Payday 2 is getting paid Goat Simulator DLC - Joe Parlock
  • Overkill: 'For all the distress we've caused the past few weeks... we're sorry' - Joe Parlock
  • Overkill: Payday 2 microtransactions are 'not a success if people are angry' - Joe Parlock
  • Overkill made the Payday 2 microtransactions worse: cash and XP boosts - Joe Parlock
  • Payday 2 dev insists that microtransactions are here to stay, community isn't having it - Chris Carter
  • Payday 2's latest update addresses complaints about the microtransactions - Joe Parlock
  • More related stories
    #Controversy #Microtransactions #Overkill Software #PAYDAY #videos

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