Niche product, meet niche currency
If you have a whole pile of Bitcoins lying around, you'll be able to spend some of them to buy hardware and content from OUYA. Tweeting to this effect earlier today, the Android console-maker's marketplace now features an option to use the digital currency favored by internet drug dealers the world over.
Bitcoin has been slowly gaining something which resembles acceptance as a form of currency and more companies seem to be using them in transactions. But it seems to me that there's a whole lot of risk involved in assigning "cash" value to these little 1's and 0's that could conceivably just disappear one day.
Of course, we assign similar value to easily burned pieces of paper all the time, so what the hell do I know?