Oprah appearance sees Kinect sales jump like woah

Oprah Winfrey is like some sort of pop culture Roman Emperor, where everything lives or dies by her word. Her influence has expanded to the world of games, with Microsoft’s Kinect thing enjoying a huge spike in sales after appearing on Oprah. 

According to Amazon, Kinect’s pre-orders jumped by 42% after Winfrey got her audience to act like salivating dogs over the gadget. It’s now charted at number seven for all videogame sales with the 250 GB Xbox 360 bundle proving particularly successful and hitting number 43 in overall sales charts. 

Kinect’s marketing has been so meticulously manufactured that only an idiot couldn’t see it. Of course, since the marketing is almost exclusively aimed at idiots, it’s absolutely perfect. Looks like Kinect will sell very well indeed, but it’s going to be very interesting to see just how much of a dent it makes in Nintendo’s marketshare. 

Kinect Sales Jump After Oprah Appearance [Joystick Division]

Oprah Winfrey is like some sort of pop culture Roman Emperor, where everything lives or dies by her word. Her influence has expanded to the world of games, with Microsoft’s Kinect thing enjoying a huge spike in sales after appearing on Oprah. 

According to Amazon, Kinect’s pre-orders jumped by 42% after Winfrey got her audience to act like salivating dogs over the gadget. It’s now charted at number seven for all videogame sales with the 250 GB Xbox 360 bundle proving particularly successful and hitting number 43 in overall sales charts. 

Kinect’s marketing has been so meticulously manufactured that only an idiot couldn’t see it. Of course, since the marketing is almost exclusively aimed at idiots, it’s absolutely perfect. Looks like Kinect will sell very well indeed, but it’s going to be very interesting to see just how much of a dent it makes in Nintendo’s marketshare. 

Kinect Sales Jump After Oprah Appearance [Joystick Division]

Jim Sterling