NPD removing most of their hardware/software sales data

Fans of the console wars and sales figures are in for some bad news; starting this month, the NPD will be removing monthly hardware unit sales figures from their reports, and “shift (in) the Top 10 software from sku level with unit sales for the Top 5, to Top 10 software at the title level with no unit sales.” 

Hardware sales will still be reported, but not directly to the press. They’ll go to the hardware manufacturers themselves first, where they can be given a misleading spin, or remain unreported to the general public.

It’s weird to see the NPD downscale their reporting like this, but what can we do about it? Until some other agency steps up and gives the NPD some competition, they are the only game in town, so they can do as they please.

NPD to stop reporting monthly hardware unit sales figures [N4G]

Fans of the console wars and sales figures are in for some bad news; starting this month, the NPD will be removing monthly hardware unit sales figures from their reports, and “shift (in) the Top 10 software from sku level with unit sales for the Top 5, to Top 10 software at the title level with no unit sales.” 

Hardware sales will still be reported, but not directly to the press. They’ll go to the hardware manufacturers themselves first, where they can be given a misleading spin, or remain unreported to the general public.

It’s weird to see the NPD downscale their reporting like this, but what can we do about it? Until some other agency steps up and gives the NPD some competition, they are the only game in town, so they can do as they please.

NPD to stop reporting monthly hardware unit sales figures [N4G]

Jonathan Holmes
"Where do dreams end and reality begin? Videogames, I suppose."- Gainax, FLCL Vol. 1 "The beach, the trees, even the clouds in the sky... everything is build from little tiny pieces of stuff. Just like in a Gameboy game... a nice tight little world... and all its inhabitants... made out of little building blocks... Why can't these little pixels be the building blocks for love..? For loss... for understanding"- James Kochalka, Reinventing Everything part 1 "I wonder if James Kolchalka has played Mother 3 yet?" Jonathan Holmes