Product must be 'made form scratch'
Nintendo boss Satoru Iwata told Bloomberg that they plan to develop new game consoles for emerging markets. Instead of discounting existing Nintendo systems, they will "make new things, with a new thinking."
Iwata told Bloomberg in an interview, "The product and price balance must be made from scratch."
First stop? Probably China. The country just lifted a 13-year ban on game consoles, and Nintendo said that they're already looking into options for that market. New Mario NFC toys are also part of their plan for expansion.
These moves could dig Nintendo out of the hole they're in.
Even with all of this, Iwata is still resisting the move to smartphones.
"Our games such as Mario and Zelda are designed for our game machines so if we transfer them into smartphones as they are, customers won’t be satisfied," said Iwata. "If customers aren’t satisfied with the experience, it will decrease the value of our content."