Join us! Nintendo Enthusiast Forums
dark        

Nintendo of America boss says 60% of their revenue comes from the October to December holiday season

0

That's a lot of cash

We all know that the holiday season is absolutely crucial for pretty much every company in existence, but to really drive the point home, Nintendo of America boss Reggie Fils-Aimé wants you to know just how important it is.

Speaking to Yahoo Finance, Reggie explains, "We typically do, in the Americas, about 60% of our revenue during that time frame. The reason that it’s so significant is first, our products make great gifts. Whether you’re talking about Nintendo Switch, whether you’re talking about Nintendo 2DS, we really do well with that gift-giving occasion." 60%? Yowza.

Reggie explains that this period entails the months of October through December, so it's a decent amount of time to batten down the hatches before the Black Friday and pre-Christmas rush. Although this period is make-or-break for a lot of companies, the NOA boss isn't too worried, recalling a mantra of a former company president: "When things are going well, don’t get caught up in that, and when things are going poorly don’t be too sad about that either."

While Nintendo is always looking for an explosive holiday season, they have a lot to be thankful for a year and a half into the Switch's life cycle with a Pokemon console release and the highly anticipated Super Smash Bros. Ultimate arriving just before Christmas. I'm thinking the "multiple Switch units per household" plan will start to really kick in this year.

Nintendo’s Reggie Fils-Aime: The holiday season is ‘critically important to our company’ [Yahoo]

You are logged out. Login | Sign up

 
 

 

TwitterRedditEmailFacebook
 
Chris Carter
Chris CarterReviews Director, Co-EIC   gamer profile

Chris has been enjoying Destructoid avidly since 2008. He finally decided to take the next step, make an account, and start blogging in January of 2009. Now, he's staff! ------------------- T... more + disclosures


 


 



Filed under... #Hardware #Holidays #Nintendo #Nintendo Switch #Reggie Fils-Aime

READER COMMENTS LOADING BELOW...


LET'S KEEP THE COMMUNITY GREAT


You're not expected to always agree, but do please keep cool and never make it personal. Report harassment, spam, and hate speech to our community team. Also, on the right side of a comment you can flag nasty comments anonymously (we ban users dishing bad karma). For everything else, contact us!