Ninja Theory isn't in the spotlight as much as it used to be, and there's no denying that Enslaved: Odyssey to the West has less of a spotlight than Heavenly Sword did. According to the studio, however, this is a good thing. Without the pressure of being a PS3 launch developer, Ninja Theory is having a much better time.
"I personally feel much more comfortable now we're lower profile. It's better to be the underdog so you can surpass expectations," explains boss man Tameem Antoniades. "I think all the hype surrounding PlayStation 3 wasn't particularly enjoyable for us, and the other reason I like to underplay things is that - despite what anybody says - on a creative project, you just never know if it's gonna work until it all comes together right at the very end."
From what I played of Enslaved, it seems that the comfortable environment has paid off in spades. My ten minutes with Enslaved was several times more enjoyable than my several hours with Heavenly Sword, and I simply cannot wait to get my hands on the full game. If you know what's good for you, then pay close attention.
Though I realize I just gave Ninja Theory the hype that it doesn't want. Oh well ...