Some strange music and then face smashing -- it gets right into it. It's one thing to rip the heads of minotaurs and goat dudes or whatever, but it's another to smash the face of another human with what looks like a giant meat tenderizer.
The following showdown on the bridge still has meat tenderizer guy looking pretty good for a bit, but then he turns into meat himself. Ouch.
Oh, and we all already know what happens to eyeball guy.
I think Sony wants to make it clear that in God of War: Ascension multiplayer you'll be able to beat the sh*t out of each other. Got it.