dark        
spacer

New ESRB rule means we could see less age-gated trailers

0

I was born on January 1, honest!

With recent changes at the Entertainment Software Ratings Board, the amount of time we spend entering in our date of birth for Mature-rated game trailers (and then reentering it, because it never seems to keep) may diminish. Giant Bomb has gotten its hands on a document that covers new rules for publishers that are said to be effective immediately.

Not unlike trailers for R-rated films, "A trailer, demo, or video (of any length) for a Mature-rated game that has been deemed suitable for a general audience through the ESRB pre-clearance process will not require an age-gate. Please note that pre-clearance of Mature-rated game trailers posted without an age-gate is mandatory and must be submitted to [the ESRB]."

So while gore- and sex-filled trailers aren't likely to get such approval for a wider audience, this still feels like a step forward. The organization will also now approve the cross-promotion of M-rated titles in games rated below Mature on a case-by-case basis, and has loosened the requirement for demos to display the ESRB rating for four seconds before the game itself is accessible.

ESRB Changes Rules for Marketing Mature-Rated Video Games [Giant Bomb] [Image]


You are logged out. Login | Sign up

 
 

 

TwitterRedditEmailFacebook
 
Jordan Devore
Jordan DevoreCo-EIC   gamer profile

Jordan is a founding member of Destructoid and poster of seemingly random pictures. They are anything but random. Disclosure: I backed Double Fine Adventure and Awesomenauts: Starstorm on Kickst... more + disclosures


 



Filed under... #Chilluns #ESRB #Industry Bull

READER COMMENTS LOADING BELOW...


LET'S KEEP THE COMMUNITY GREAT


You're not expected to always agree, but do please keep cool and never make it personal. Report harassment, spam, and hate speech to our community team. Also, on the right side of a comment you can flag nasty comments anonymously (we ban users dishing bad karma). For everything else, contact us!