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Namco Bandai is changing its name to Bandai Namco

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And that bothers me for some inane reason

In Japan, Namco Bandai is referred to as Bandai Namco. I've long wondered if and when the company would decide to go for unified branding worldwide and it's finally happening this year. Announced at a board meeting yesterday, the name change will take place on April 1, 2014.

31 subsidiaries will swap those two words around so instead of "Namco Bandai Games America Inc.," for instance, get used to seeing "Bandai Namco Games America Inc."

Much like the switch to a new year, I have a feeling I'm going to struggle with this for a while.

Namco Bandai changing name to Bandai Namco [Gematsu]


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Jordan Devore
Jordan DevoreCo-EIC   gamer profile

Jordan is a founding member of Destructoid and poster of seemingly random pictures. They are anything but random. Disclosure: I backed Double Fine Adventure and Awesomenauts: Starstorm on Kickst... more + disclosures


 



Filed under... #How is this a story? #Industry Bull #japan #Namco Bandai

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