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Mobile research firm estimates less than 5% of userbase paid for Super Mario Run

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Yikes

As we've all heard there are many, many estimates for how much money Super Mario Run made, but this latest one after all of the dust has settled is a little more bleak.

According to the Wall Street Journal, Newzoo, a market research firm, claims that the game generated around $30 million in revenue from the over 90 million installs it garnered. In other words, approximately three percent of the userbase actually paid money for it, and the rest either didn't bother or have already deleted the game from their phone.

If this estimate is accurate, it doesn't bode well for Nintendo's future mobile strategy. It says that providing a full, reasonably priced game where you buy everything upfront instead of paying daily or weekly fees or pay to play isn't as viable as pimping your game out with microtransactions.

Then again, there's still hope that Android users can still be monetized, and maybe Nintendo will change their tune about providing updates for it.

Why Super Mario’s Run Was Short [WSJ]

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Chris has been enjoying Destructoid avidly since 2008. He finally decided to take the next step, make an account, and start blogging in January of 2009. Now, he's staff! ------------------- T... more + disclosures


 


 


Also on Destructoid: Super Mario Run   (20)   From our database:

  • Super Mario Run is Android's most downloaded game of 2017 - Chris Moyse
  • Super Mario Run hits 200 million downloads, but sales are still lacking - CJ Andriessen
  • Super Mario Run is adding a new world, mode, and character - Jordan Devore
  • Nintendo not trending towards microtransactions despite poor Super Mario Run sales - Steven Hansen
  • Android users can play Super Mario Run at last - Jordan Devore
  • Super Mario Run hops and bops its way to Android next week - CJ Andriessen
  • Nintendo is gearing up for more mobile games, plans 2-3 per year - Peter Glagowski
  • Super Mario Run gets easy mode, actual (poor) sales data from Nintendo - Chris Carter
  • Super Mario Run is coming to Android devices in March - Brett Makedonski
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    Filed under... #mario #mobile #nintendo

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