If there’s one thing I sense from Nintendo this generation, it’s that they love to sit back and preen themselves, pretending the Wii wasn’t an accidental success story, that they planned it all along, and now they’re better than everyone else in the world. Don’t get me wrong, Nintendo’s marketing since the Wii caught on has been amazing, but statements like Miyamoto’s latest just drip in self-satisfied smugness.
“The more we competed with new companies entering the market, the more we started acting similar to them,” claims Miyamoto, probably wanking himself off and sighing with utter self-love as he spoke. “But is being number one in that competition the same as being number one with the general public? That’s the question we had.
“Entertainment is something that you have to look at the world with a very wide eye as you create it. I always thought that, but there were a few years where I was unable to get off other people’s trends. It was a dilemma in my mind.”
Miyamoto claims he’s been miserable since the N64 era, which I personally think is complete bollocks and yet another slap in the face to long-time Nintendo fans. Pretending that you never wanted to appeal to the gamers that kept you afloat during the bad years is a lovely attitude, right?
I don’t care that Nintendo is chasing a new type of consumer now, they’re a business and this is where the profit lies. However, this ludicrous “we’re better than you people and we exist on a higher plane now” attitude is pretty effing disgusting. Crap like Wii Play and Wii Music might sell a lot of copies to idiots, but let’s not pretend we’re serving some higher purpose by creating that toss.