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Microsoft to expand presence in China with joint venture

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Game console reportedly in the works

Microsoft and BesTV plan to start a joint venture in China that will develop games and related services called E-Home Entertainment Development, reports Xinhua. The news originated from the Shanghai Stock Exchange, where BesTV stated that it would hold a 51 percent share in the venture with Microsoft taking the remaining 49 percent.

An interesting initiative, given the country's ban on videogame consoles. Microsoft and BesTV's new entity is expected to be registered in Shanghai's free-trade zone. The two companies have invested a combined $237 million in the venture.

It's believed that, more specifically, a console which leverages the Xbox tech -- dubbed "Bestpad" -- is planned for China. I'm picturing one of those ridiculous knockoff products based on that name; the kind that almost look legit if you squint but have a few too many buttons.

Microsoft to set up Chinese joint venture [Xinhua via Polygon]


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Jordan DevoreManaging Editor, Co-EIC // Profile & Disclosures
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Jordan is a founding member of Destructoid and poster of seemingly random pictures. They are anything but random. Disclosure: I backed Double Fine Adventure and Awesomenauts: Starstorm on Kickst... more


 



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