Games on Demand has never been particularly competitive with its prices, much to the confusion and disappointment of consumers. In recent times, pricing has become more reasonable, but there's still plenty of room for improvement. What gives?
Eurogamer got a choice quote from a Microsoft spokesperson on the matter. "No one retailer has the lowest pricing for every product, and our program is about giving people 24 x 7 convenience and selection when shopping for Xbox 360 games."
"We're incredibly excited about what Games on Demand means for digital distribution, and will continue to evaluate and evolve the service to meet market and consumer demands."
The notion that convenience and competitive prices are mutually exclusive is baffling to me, even from a let's-get-rich business perspective. It will be a triumphant day when companies stop wholly tackling digital distribution from the packaged-goods mindset.