dark        
spacer

Microsoft scores $220 million in day-one sales for Halo 4

0

Damage to global productivity likely minimized by high unemployment rate

You may find this surprising, but Halo 4 is performing pretty well from a sales perspective. Shocking, right? Microsoft released some estimated sales figures for the game's first day performance and they total more than $220 million. That's a whole lot of Master Chiefs.

Microsoft's PR made a point of comparing this figure to the opening day numbers of major motion pictures, pointing out that the all-time record holder in that totally different medium (Harry Potter and the Deathly Hallows pt 2) did not make this much money in the same length of time. It's kind of a silly comparison to make in the context of an individual game's success (there are a lot of factors, after all), though it does reinforce the perspective that games are reaching more and more people every year.

But my absolute favorite part of this story is a quote from Microsoft Studios VP Phil Spencer, which was included as part of the press release: “We’re thrilled that ‘Halo 4’ has emerged as the biggest U.S. entertainment launch of the year,” he said.

Well, Phil, tomorrow is another day.


You are logged out. Login | Sign up

 
 

 

TwitterRedditEmailFacebook
 
Conrad Zimmerman
Conrad ZimmermanMoustache   gamer profile

An avid player of tabletop and video games throughout his life, Conrad has a passion for unique design mechanics and is a nut for gaming history. He can be heard on the comedy podcast ( The mer... more + disclosures


 



Also on destructoid: Halo 4   (50)   From our database:

  • There's a little Halo 5 in this Halo 4 GotY re-release - Hamza CTZ Aziz
  • Halo 4 Game of the Year Edition targeting October - Jordan Devore
  • Impressions: Halo 4: Champions Bundle - Chris Carter
  • Halo 4 getting new armor mods, playlist updates - Hamza CTZ Aziz
  • Halo 4: Forward Unto Dawn gets an Emmy nomination - Abel Girmay
  • PSA: Halo 4 weapons and playlist updates now live - Abel Girmay
  • Impressions: Awakening: The Art of Halo 4 - Jason Cabral
  • New Halo comic series will follow Spartan IV Sarah Palmer - Hamza CTZ Aziz
  • Halo 4 downloadable content discounted today - Hamza CTZ Aziz
  • More related stories
    Filed under... #343 Industries #DLC #First-person shooter #Game Sales #Halo #Microsoft Studios #Xbox 360

    READER COMMENTS LOADING BELOW...


    LET'S KEEP THE COMMUNITY GREAT


    You're not expected to always agree, but do please keep cool and never make it personal. Report harassment, spam, and hate speech to our community team. Also, on the right side of a comment you can flag nasty comments anonymously (we ban users dishing bad karma). For everything else, contact us!



     
     
  •