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Michael Bay and Need for Speed? It's for serial

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In an interesting bit of promotional work, Electronic Arts has announced that they've teamed up with Michael Bay to produce and release a Need for Speed: The Run commercial via Facebook. Fans of The Run's Facebook page will apparently work together in order to unlock the commercial, which prominently features gameplay footage. Considering we're talking about Michael Bay, I'd like to know if any live footage was recorded for the commercial or if all of it is in-game, but I suppose the only way to find out is to unlock said video.

Bay was said to have personally played The Run (admit it, that's already a step up from most outsourcing projects related to games) and consulted with the development team to make the commercial as exciting as possible.  The game's already being positively previewed, so press like this can only help it make more of an impact. I find this whole Facebook marketing thing interesting in itself, really. Do any of you readers participate in promotions like this?


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Also on destructoid: Need for Speed: The Run   (21)   From our database:

  • Michael Bay's full Need for Speed: The Run TV advert - Harry Monogenis
  • Michael Bay and Need for Speed? It's for serial - Smurgesborg
  • Need for Speed: The Run gets a multiplayer trailer - Kyle MacGregor Burleson
  • New trailer for NFS: The Run features The Black Keys - Brett Zeidler
  • Meet a model by beating her NFS: The Run demo race time - Harry Monogenis
  • EA teams with Adidas for Need for Speed: The Run promo - Conrad Zimmerman
  • EA unveils all-new Porsche in this NFS: The Run Trailer - Kyle MacGregor Burleson
  • Preview: Need for Speed: The Run - Abel Girmay
  • Need for Speed: The Run an epic journey, biggest NFS yet - Daniel Carneiro
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    Filed under... #Destructoid Originals #Gamescom #Need for Speed #ps3 #Racing games #video #Xbox 360

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