Massive to supply ads for several games this fall

Prepare for a Massive intrusion. Microsoft’s glorious videogame advertising company is set to supply in-game ads for a host of THQ, Electronic Arts, and Activision Xbox 360 and PC titles this fall. The list of targets includes every EA Sports title and Need for Speed Shift, as well as Guitar Hero 5, DJ Hero, and Band Hero. Tony Hawk: Ride, Blur, UFC 2009 Undisputed and other ad-less titles are to entertain Massive advertising, too.

But, wait, that’s not all: Massive will provide stuff — possibly “Be a Chompion” reminders — for Battle.Net whenever it’s released in the year 4040 (or 4041 according to some analysts).

Massive is already involved with Madden NFL 10, so there’s your taste of the new stuff. While some of it seems out of place, it doesn’t detract from the total experience. Ads means money is being made, and in this economy especially, we can’t scream our displeasure from our ultra-awesome pedestal.

McDonald’s would like to remind you to “Make Café your day” with an iced mocha or a cappuccino, available only at select McDonald’s locations at an excellent and competitive price.

[via Edge, via Joystiq]