LucasArts thinks you’re stupid, engages in trademark dispute with Digg

1UP is reporting that LucasArts has become embroiled with social news aggregator Digg over a trademark dispute. LucasArts claims that Digg’s name bears a little too much resemblance to The Dig, their 1995 point-and-click adventure title based on the same SCUMM engine as classics such as the Monkey Island series, Sam & Max Hit the Road, and Full Throttle. You guys remember The Dig, right?… uh, anybody?

Well, even if a 12-year-old adventure title doesn’t exactly spring to life in our collective memory, maybe LucasArts’ claim has some merit. Let’s take a look-see:

“THE DIGG mark is confusingly similar in sound, meaning, and appearance to the Opposer’s THE DIG mark. The Applicant’s registration and use of the DIGG Mark would likely create confusion, mistake, or deception in the minds of prospective purchasers as to the origin or source of the Opposer’s Goods associated with THE DIG Mark.” 

Nevermind, this is absolutely baseless. LucasArts’ claim somehow insinuates that those even remotely aware of The Dig (all four of us) are in danger of being duped — maybe even hornswaggled — into believing that is somehow representative of their game. I know we’re not the sharpest knives in the drawer, but give us a little credit, LucasArts; none of us are going to lay eyes upon that extra G and imagine a world in which a 12-year-old point and click adventure game has somehow been magically reconfigured into a link network. G is a wonderful letter, but not so wonderful that it might have the power to make your fanciful world of gumdrops, unicorns and ridiculous trademark disputes into a glittering reality.

Hey, LucasArts: grow up and get back to scrapping Full Throttle sequels in favor of whatever wretched Star Wars title is next in line so I can continue to ignore you.

[Via 1UP

Aaron Linde