Gaming News, Game Reviews, Game Trailers, Tech News

dtoid   |   japanator   |   flixist   |   tomopop   |   store



Level-5 ponders world domination for Yo-Kai Watch

2014-07-10 23:00:00·  2 minute read   ·  Kyle MacGregor@KylesInstagram

Yo-Kai Watch 2 out today in Japan

Level-5 is considering international expansion for its popular Yo-Kai Watch franchise "in a big way," company president Akihiro Hino revealed to Weekly Famitsu.

It isn't hard to see why. The Pokémon-like property is a phenomenon in Japan, vaunting a million-selling Nintendo 3DS RPG, two manga series, and a popular anime. There's even a feature-length film in the works slated for this December. And then there's the merchandise. Oh boy, is there merchandise. Suffice to say it's a hot commodity, especially with the kids.

It sounds like Level-5 put a lot of research into making Yo-Kai Watch as marketable as possible. The franchise has cute mascots, a relatable protagonist and, much like Pokémon, the sequel has two versions to choose between. 

"When planning the first Yo-Kai Watch, I already thought to release the sequel as two different versions," Hino explained to Weekly Famitsu. "Children like having things that other people don't have, so from a marketing perspective, having two versions is a good idea.

"Also, a lot of people play Yo-Kai Watch with their parents," Hino continued. "Where people would have some hesitation about getting two copies of the same game, if you have different versions, it's a lot easier for them to buy both."

Yo-Kai Watch 2 released in Japan today for the Nintendo 3DS. And it seems like only a matter of time before Level-5 takes the show on the road with designs of establishing a strong global brand.

ファミ通 [Weekly Famitsu via Kotaku]

The article continues below. Login to skip ads, get faster mobile, and dibs on betas


Kyle MacGregorWeekend Editor // Profile & Disclosures
Fronts2235Posts42Blogs 58Following70Followers112

used to work Now I just hang around and make a more


On Destructoid: Yo-Kai Watch   (12)   From our game database:

  • Level-5 finally reveals North American Yo-Kai Watch sales - Chris Carter
  • That Yo-Kai Watch Three Kingdoms spinoff is adorable - Chris Carter
  • Yo-Kai Watch is coming to Europe in April - Chris Carter
  • The Yo-Kai Watch anime is coming to the UK, 100 more territories - Chris Carter
  • A third Yo-Kai Watch movie is coming next year - Chris Carter
  • The tragic backstory of Yo-Kai Watch's Jibanyan is based on a real-life incident - Ben Davis
  • Yo-Kai Watch has shipped 10 million games worldwide - Chris Carter
  • Quick tips for making friends in Yo-Kai Watch - Ben Davis
  • Do you care about Yo-Kai Watch's western launch? - Chris Carter
  • More related stories
    #3DS #carters question #Level 5 #nintendo #questions #Yo-Kai Watch


    Please login (or) make a quick account (free)
    to view and post comments.

     Login with Twitter

     Login with Dtoid

    Three day old threads are only visible to verified humans - this helps our small community management team stay on top of spam

    Sorry for the extra step!