With Deus Ex: Human Revolution not out until August, it seems that Eidos is looking to get its viral marketing campaign going early. This new advertisement featuring the fictional augmentation corporation which features heavily in the game, Sarif Industries, has cropped up.
And have you been to the company website lately? There's several pages of information about Sarif Industries and its staff, a timeline of events relating to augmentations spanning fifty years of (mostly) fictional history and product pages for a variety of augmentations. Neat stuff and just sort of thing I'm going to need to appropriately excite me for the game.
But four months out? Eidos, you're killing me.