Kinect will be sold at a profit

Looks like it’s not just Nintendo’s motion control and marketing direction that Microsoft looks set to ape with Kinect. The company will also be mimicking its pricing strategy, with word that Kinect will sell at a profit. 

Don Mattrick tells the New York Times that, although the first Kinect prototype cost $30,000 to make, the system can now sell for “$150 a pop and still turn a profit.” Of course, the original Kinect prototype (Project Natal) was a significantly superior bit of tech before Microsoft ripped its guts out to create Kinect. 

Although it’s making a profit on every system sold, only time will tell whether or not it will sell enough to recoup the fifty bajillion dollars spent on advertising. Although it probably will, because Glee fans will buy anything if they’re told to. 

With Kinect, Microsoft Aims for a Game Changer [New York Times via CVG]

Looks like it’s not just Nintendo’s motion control and marketing direction that Microsoft looks set to ape with Kinect. The company will also be mimicking its pricing strategy, with word that Kinect will sell at a profit. 

Don Mattrick tells the New York Times that, although the first Kinect prototype cost $30,000 to make, the system can now sell for “$150 a pop and still turn a profit.” Of course, the original Kinect prototype (Project Natal) was a significantly superior bit of tech before Microsoft ripped its guts out to create Kinect. 

Although it’s making a profit on every system sold, only time will tell whether or not it will sell enough to recoup the fifty bajillion dollars spent on advertising. Although it probably will, because Glee fans will buy anything if they’re told to. 

With Kinect, Microsoft Aims for a Game Changer [New York Times via CVG]

Jim Sterling