Kinect to plaster everything from cereal to Glee’s ad breaks

Aiming to prove that a swollen marketing budget will conquer the market every time, Microsoft is spending at least $500 million on advertising its EyeToy-thing to the general public. 

Expect to see Kinect absolutely everywhere this holiday season, as Microsoft aims to plaster it on breakfast cereals, fast food wrappers and drinks. Kellogs, Pepsi and Burger King are all aboard the bandwagon, and Microsoft has also signed deals with the digital wings of Nickelodeon and Disney, as well as Youtube. 

As if that wasn’t enough, the peripheral will also appear in ad breaks during high profile shows like Glee and Dancing With The Stars (which conquers Kinect’s vital “vapid idiot” demographics) and will also grace the pages of InStyle and People magazines.

I hope you’re all looking forward to countless commercials of kids rolling around on the floor with vacant expressions on their creepy faces. I know I am!

Microsoft’s Move [NY Times via HBG]

Aiming to prove that a swollen marketing budget will conquer the market every time, Microsoft is spending at least $500 million on advertising its EyeToy-thing to the general public. 

Expect to see Kinect absolutely everywhere this holiday season, as Microsoft aims to plaster it on breakfast cereals, fast food wrappers and drinks. Kellogs, Pepsi and Burger King are all aboard the bandwagon, and Microsoft has also signed deals with the digital wings of Nickelodeon and Disney, as well as Youtube. 

As if that wasn’t enough, the peripheral will also appear in ad breaks during high profile shows like Glee and Dancing With The Stars (which conquers Kinect’s vital “vapid idiot” demographics) and will also grace the pages of InStyle and People magazines.

I hope you’re all looking forward to countless commercials of kids rolling around on the floor with vacant expressions on their creepy faces. I know I am!

Microsoft’s Move [NY Times via HBG]

Jim Sterling