Claims PS4 must target the core audience before expanding
Loud and clear, Sony boss man Kazuo Hirai believes that the PlayStation 4 must target core gamers from the outset before expanding for others mind share. Speaking with Wall Street Journal's Walt Mossberg during a talk at the D11 conference, Hirai stated “I fundamentally believe that the initial market that we need to make sure we appeal to with any new platform … is really the gaming audience ... They will be the supporters of your platform and they will help propel the installed base.”
Hirai confirmed that the PS4 will have non-gaming applications, but says the focus on those will come "after we establish the platform as a videogame platform. For us, it’s all about the gamers.”
These statements of course stand in stark contrast to the recent attitude we've seen from Microsoft and the Xbox One, pushing entertainments apps and TV at the grand reveal of what was supposed to be a gaming console.