Gaming News, Game Reviews, Game Trailers, Tech News



 
FACE IT
 

Jesse Schell: Marketing BS and good games won't be enough

0

D.I.C.E. keynote 'The Secret Mechanisms'

Dale has been at the 2013 D.I.C.E. Summit all week and left express instructions to pass along Schell Games CEO Jesse Schell's keynote speech to you kind folks. Having now watching it myself, I have to agree -- it's an entertaining watch. He starts by examining some of the claims made three years ago in his popular talk about gamification, eventually covering such topics as psychologists throwing bad parties and being shamed by dead crops on Facebook.

The talk runs down the keys to utopia for game designers: magical interfaces, payment systems that feel fair, artificial intelligence that is more intelligent and less artificial, social gaming that truly connects families and friends, and games that will make players into the people they want to be. "If you can do those things, you're taking some good steps," says Schell.

"We're shifting into an enjoyment-based economy. And nobody knows more about making enjoyment than game developers." Schell believes that "Fake marketing bullshit just isn't going to work any more. It used to work, in terms of getting games sold. In the world of free-to-play, it's not going to work any more. In fact, making a good game isn't good enough any more. You have to bring people a gateway to the promised land. Nothing less than that is going to work."


The article continues below. Login to skip ads, get faster mobile, and dibs on betas
 
 

 

TwitterRedditEmailFacebook
 
Jordan DevoreCo-EIC // Profile & Disclosures
Fronts10560Posts1Blogs 14Following162Followers301

Jordan is a founding member of Destructoid and poster of seemingly random pictures. They are anything but random. Disclosure: I backed Double Fine Adventure and Awesomenauts: Starstorm on Kickst... more


 



#Casual Gaming #Developer stuff #DICE #Free-to-play #Gamification #Social Games #video
 
 


READER COMMENTS LOADING BELOW...

Please login (or) make a quick account (free)
to view and post comments.



 Login with Twitter

 Login with Dtoid

Three day old threads are only visible to verified humans - this helps our small community management team stay on top of spam

Sorry for the extra step!

 
spacer