dark        

Hey, did anyone ever figure out this bizarre PS2 ad?

0

Those were the days

I genuinely, genuinely miss Sony's auteur ad period. Like, the Kevin Butler stuff was cute and fun. The more recent, schmaltzy "for the player" stuff -- typical high production action-packed sets stuffed with professional costuming and "regular" (that is, model-level attractive) young folks caught up in the exciting worlds -- is just kind of boring.

I mean, why not just pay David Lynch to have a duck in a suit say hi to a confused man?

Seriously!

[Larger gallery]

Maybe it's a bit much, but you're still creating a much more arresting, memorable, visually interesting image than tens of millions of dollars of pyrotechnic splendor with the "Greatness Awaits" campaign. 

It feels like Sony got scared off weird advertising when the PS3 stumbled out of the gate. The PS3 had some weird ads, but other factors kept it from being the same kind of success as the PS2 (until much later in its life, at least) and Sony seemed to chill out with surrealism.

I guess coming back to that style with the four boob French Vita ad (and subsequent upset people) didn't help things, but it shouldn't have been a one-off, toe-dip either. Should've come back strong. There were some slip ups that Sony probably didn't want to risk with the flagging PS3 and PSP, but it's a shame it meant an almost complete shift away from bizarre advertisement.

 

You are logged out. Login | Sign up

 
 

 

TwitterRedditEmailFacebook
 
Steven Hansen
Steven HansenContributor   gamer profile

Steven watches anime & sports, buys meat out of trucks, dates a Muppet, and is only good at cooking. He stands before you bereft of solace and well on the road to perdition. ('^ω^) more + disclosures


 


 



Filed under... #Advertising #Sony

READER COMMENTS LOADING BELOW...


LET'S KEEP THE COMMUNITY GREAT


You're not expected to always agree, but do please keep cool and never make it personal. Report harassment, spam, and hate speech to our community team. Also, on the right side of a comment you can flag nasty comments anonymously (we ban users dishing bad karma). For everything else, contact us!