SCEA, MLB, and the Stand Up to Cancer organization have all partnered up for a new program that will bring money to cancer research. You're part of the plan too, dearest gamer. SCEA says that they will donate $10 to SUtC for every copy of MLB 10 The Show purchased for the PS3 from June 13th through July 10th.
Think about it: You could save the world with a videogame purchase. No, save the real world.
Oh, and MLB 10 The Show is no slouch, folks. When chatting with a certain employee of a games publisher that makes mostly RPGs, I was surprised to hear that this person's most anticipated game was this, a baseball game.
You can read our review of MLB 10 The Show here.