The Raccoon City Contagion Campaign
Capcom is promising "free additional content" for the Resident Evil remaster if we collectively manage to spread the T-Virus throughout Raccoon City, which isn't nearly as cool as it sounds.
Really, there's just a website with a map of the city, and the epidemic grows as more people register their email, Facebook, or Capcom account. Bit of a missed opportunity. At the time of writing, the contagion is already at 30 percent -- so it shouldn't be too much longer now.
I do like the Activity feed. "Mr. Two-Disc was infected at Warren Stadium."