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Hang out with the new BioShock Infinite TV ad

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Appeasing the general audience

BioShock Infinite is out next week and this new CG trailer shows off the two main heroes trying to survive another day in the flying city of Columbia. No gameplay is shown off, but rather the ad focuses on the intense action while fluffing it up with quotes and praise from various media outlets.

And that's totally fine. BioShock Infinite is already sold to the gamers that pay attention to the blogs and such. This ad is trying to reach everyone else that is only aware of the likes of other first-person shooters, and I think it does a rather effective job.


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On Destructoid: BioShock Infinite   (142)   From our game database:

  • Someone at Fox News is either a BioShock Infinite fan or a massive copycat - Brittany Vincent
  • Bioshock Infinite: Burial at Sea 2 will drop in March - Chris Carter
  • BioShock Infinite your next PlayStation Plus freebie - Steven Hansen
  • The Tea Party doesn't understand BioShock Infinite - Alessandro Fillari
  • Review: BioShock Infinite: Burial at Sea Episode One - Chris Carter
  • Get Borderlands 2: Game of the Year Edition on PC for $18 - Darren Nakamura
  • Watch the first five minutes of BioShock's Burial at Sea - Chris Carter
  • Ken Levine on the evolution of Elizabeth in Burial at Sea - Caitlin Cooke
  • Preview: BioShock Infinite - Burial at Sea: Episode 1 - Caitlin Cooke
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