Half of PC gamers will wait for a sale before buying games


A recent survey casts some interesting light on digital sales

If there's one phrase you get used to hearing when talking about PC games, it's "I'll wait for a bundle or sale." It's common knowledge if you wait a while, you can get a better price through places like Steam, Green Man Gaming, or various bundles. This has been backed up by a new NPD report that confirms many PC gamers don't buy a game until there's a price drop.

The Understanding PC Gaming 2014 report polled over 6,000 people in the USA from the age of nine and up and found that just 46% of those questioned bought PC games digitally, which feels really low. Of that 46%, most were "far less likely" to pay the full price for a PC game.

If you look at the current Humble Bundle, it's offering over $100 worth of games for just $10 if you buy at the top tier. True, almost all of the games came out in 2013 but if you're patient, then you've got a great deal on your hands. (Steven is right -- you all should play Gunpoint)

It's hard to argue with gamers wanting to show patience to save some money; I'm on a fairly tight budget myself so I know I'm not able to afford many games at launch. As the NPD remarks, publishers and developers need to adjust their expectations about how well a game will sell at launch and instead look at a longer term viewpoint.

Half of PC gamers wait for sales to buy - survey [Games Industry International]

You are logged out. Login | Sign up



Alasdair Duncan
Alasdair DuncanContributor   gamer profile

Alasdair Duncan is that bearded, bespectacled Scotsman that covers PC gaming that is not Fraser Brown. A long time Destructoid community member and forum moderator, he covers adventure, puzzle, F... more + disclosures



Filed under... #Digital Distribution #Game Sales #Mac #NPD data #pc #Video Game Industry



You're not expected to always agree, but do please keep cool and never make it personal. Report harassment, spam, and hate speech to our community team. Also, on the right side of a comment you can flag nasty comments anonymously (we ban users dishing bad karma). For everything else, contact us!