Bandai Namco establishes new indie label GYAAR Studio

gyaar studio bandai namco

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Gaming giant Bandai Namco has announced the formation of a brand new label, GYAAR Studio, that will focus purely on the development and publishing of indie games, while nurturing growth for the studios and teams that create them.

GYAAR Studio hopes to allow young creators to experiment with new and unique ideas, working on projects with the backing of Bandai Namco’s network of resources. Oddly, GYAAR has suggested that it will only focus on producing one title per year, suggesting that it will work with singular teams rather than, say, a faction of smaller studios. The new label promises “Amusing games with fresh gameplay” and seems dedicated to the lighter side of our favorite hobby.

The first release will be developer Phoenixx’s comical Q&A adventure Survival City QUIZ, whose protagonist GYAAR offers Bandai Namco’s new label its nom de plume. Further releases were not announced. GYAAR Studio has also launched a brand new website (in Japanese and English) as well as an accompanying Twitter account.

Bandai Namco establishes indie games label GYAAR Studio [Gematsu]


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Chris Moyse
Senior Editor - Chris has been playing video games since the 1980s and writing about them since the 1880s. Graduated from Galaxy High with honors. Twitter: @ChrisxMoyse