The first DLC for Saints Row: The Third has been released and this trailer was released with the express purpose of encouraging you to purchase the addition. GenkiBowl VII brings all new missions centered around the mad world of Professor Genki and his Genki Girls. You can grab it for $6.99 on Steam and PSN or 560 MS Points over on Xbox Live Marketplace.
Professor Genki's Super Ethical Reality Climax was far and away my favorite activity in Saints Row: The Third and I've gone back to it repeatedly after finishing the game just because I had so much fun maximizing my scores. Can't wait to strap it on again!