Think of G-Star as Korea's Tokyo Game Show. This gaming expo, which I'm currently attending at the BEXCO in Busan, South Korea, runs through the weekend, and has already been pretty busy these last couple of workweek days. I'm sure it'll be nuts come tomorrow, when the weekend hits.
There's more than 1,200 booths in the consumer hall, and another 600 or so in the business side, with big companies like Nexon, Wargaming and Activision Blizzard showing their Korean market wares. The majority of the games are PC online games, but mobile has a big presence here as well. There's not a lot here for the North American market, but do expect a few previews of upcoming titles later this week.
For now we've put together a huge photo gallery to give you a taste of the sensory overload that is the consumer floor at G-Star 2012. Expect to see huge booths, crazy lines, and booth models that blow any other trade show's out of the water. Enjoy.