dark        

Fortnite burger mascot disappears from game, materializes in real life

0

We got another ARG, boys

Epic is getting real with this new Fortnite marketing scheme -- as in, real life props. An ARG just kicked off to pump up the impending seasonal shift, and the way it's been handled both in and out of the game is rather clever.

In short Epic took specific objects out of Fortnite's digital world ever so slightly, then plopped replacements in the real world -- most notably this Durr Burger mascot sighted (or marketed) by photographer Sela Shiloni. They went all out too, as there's a sign stating "this site is unstable...beware of possible effects...if you can read this you’re in range of the anomaly," as well as a parked police car reminiscent of the make and model from the game.

Allegedly, the game's Pinatas (which originated as loot boxes for the PVE Save the World mode, but were transplanted into Battle Royale) are also showing up as part of the stunt. We'll probably be seeing more over the next few days as season 5 kicks into full gear.

Sela Shiloni [Twitter]

You are logged out. Login | Sign up

 
 

 

TwitterRedditEmailFacebook
 
Chris Carter
Chris CarterReviews Director, Co-EIC   gamer profile

Chris has been enjoying Destructoid avidly since 2008. He finally decided to take the next step, make an account, and start blogging in January of 2009. Now, he's staff! ------------------- T... more + disclosures


 




 


Also on destructoid: Fortnite   (256)   From our database:

  • Fortnite surpasses 8.3 million concurrent players - Chris Moyse
  • Can this Fortnite guide make you the next Ninja? - CJ Andriessen
  • Fortnite has been downloaded by nearly half of the world's Switch owners - Brett Makedonski
  • Fortnitemares trailer brings the boogieman to Battle Royale - Chris Moyse
  • Fortnite's 'Save the World' mode has free-to-play launch pushed into 2019 - Peter Glagowski
  • Fortnite tweets hint at upcoming Halloween-themed 'Fortnitemares' - Chris Moyse
  • Fortnite YouTubers are being sued by Epic Games for alleged promotion of cheating - Chris Moyse
  • Fortnite's next update will be adding in-game tournaments for all - Chris Moyse
  • Battering ram-equipped Quadbikes are on the way to Fortnite - Chris Moyse
  • More related stories
    Filed under... #Epic Games #Fortnite #Nintendo Switch #PC #PS4 #shooters #Xbox One

    READER COMMENTS LOADING BELOW...


    LET'S KEEP THE COMMUNITY GREAT


    You're not expected to always agree, but do please keep cool and never make it personal. Report harassment, spam, and hate speech to our community team. Also, on the right side of a comment you can flag nasty comments anonymously (we ban users dishing bad karma). For everything else, contact us!



     
     
  •