Fire Emblem Heroes has a tenth of Super Mario Run's downloads, but made more money


With being less recognizable

According to Takashi Mochizuki of the Wall Street Journal, Nintendo has provided updated mobile sales figures at a recent financial briefing Q & A. They're not exact, but we now know that in total, Fire Emblem Heroes and Super Mario Run have obtained a 150 million (free) download milestone. Yet, the former yielded higher revenue, despite selling "less than one tenth" compared to the latter.

So if we go by "less than one tenth," as a guide and both sold 150 million, then Fire Emblem sold less than 15 million. Even so, the idea of preying on whales (people who spend lots of money, typically referring to a gambling scenario) is real. I know folks who dropped $100 or more hoping to get a "five star pull" of their favorite character -- there's even YouTube videos of the practice. Such is the way of the increasingly popular Gashapon, or "Gasha" games, adopted from the capsule toy market.

On the other side of the equation, while Mario's recognition is believable, the idea of spending $10 on a mobile game is foreign to some. Still I wouldn't call it a failure as it likely recouped its development costs and then some, and Apple clearly helped market it in their stores, so it's a win in terms of brand recognition, as a sort of "we're here" approach to mobile.

Despite all this, Nintendo claims that they're not going to go with the more predatory Heroes style in the future. But they can always change their tune if say, a future Super Luigi Run under preforms.

Takashi Mochizuki [Twitter]

You are logged out. Login | Sign up



Chris Carter
Chris CarterReviews Director, Co-EIC   gamer profile

Chris has been enjoying Destructoid avidly since 2008. He finally decided to take the next step, make an account, and start blogging in January of 2009. Now, he's staff! ------------------- T... more + disclosures



Also on destructoid: Fire Emblem Heroes   (52)   From our database:

  • Fire Emblem Heroes adds 'Adrift' variants of best girl Camilla and more - Chris Moyse
  • Fire Emblem Heroes will host its next live stream on Feh Channel tomorrow - Chris Moyse
  • Eirika joins Fire Emblem Heroes on Halloween - Chris Moyse
  • Fire Emblem Heroes adds Loki, Kliff and Owain in Brave Redux event - Chris Moyse
  • Fire Emblem Heroes gets in the spirit of Halloween with spooky content - Chris Moyse
  • Fire Emblem Heroes launches 'Lite' version in next monthly update - Chris Moyse
  • Fire Emblem Heroes unleashes 'Legendary Dragon' Tiki - Chris Moyse
  • Fire Emblem Heroes update brings Ophelia and the Fates crew - Chris Moyse
  • Fire Emblem Heroes adds more Genealogy characters this week - Chris Moyse
  • More related stories
    Filed under... #Android #Fire Emblem #iOS #mobile #nintendo #strategy



    You're not expected to always agree, but do please keep cool and never make it personal. Report harassment, spam, and hate speech to our community team. Also, on the right side of a comment you can flag nasty comments anonymously (we ban users dishing bad karma). For everything else, contact us!